In a media release announcing the news, Apple Music said that “across the charts, streams, and concert stadiums filled with screaming, bracelet-wearing super fans, Swift undeniably reached a new realm of superstardom this year”.
According to Apple Music, in the first 10 months of 2023, Swift saw 65 songs reach Apple Music’s Global Daily Top 100 — more than any other artist.
Bad Bunny was named as last year’s ‘Artist of the Year’ on Apple Music ‘ in recognition, according to the platform, of his “artistic excellence and influence on global culture in 2022”.
Apple Music says that Swift saw “consistent streaming lifts throughout the year”, particularly around the enormous success of The Eras Tour.
Apple Music has also highlighted some other stats from Swift’s performance on the platform. For example, the week the tour kicked off in March, Swift’s streams grew 61% globally on Apple Music. She continued to see double-digit growth in monthly streams throughout the summer.
