Artificial intelligence won’t steal your job, Microsoft’s Super Bowl ad promised on Sunday — instead, it will help you fulfill your dreams.
Why it matters: The 60-second spot deftly reframed AI for the general population, transforming it from a scary unknown novelty into a catalyst for personal and professional growth.
Catch up quick: The ad for Microsoft’s AI Copilot rolls out a diverse parade of everyday people who list their thwarted ambitions.
“They say I will never open my own business”… “get my degree”… “make my movie” … “build something” …. “They say I’m too old to learn something new” … “too young to change the world.”
That’s the first 30 seconds. In the second half, we see each dream brought to life — thanks to timely creative and organizational help from Microsoft’s Copilot AI bot, which responds to each user’s inquiry: “Yes, I can help you.”
Between the lines: Microsoft’s ad taps into a long vein of Silicon Valley utopian thought centered on the power of personal computing to enrich individual lives.
That tradition goes all the way back to Apple’s 1984 Super Bowl ad unveiling the Macintosh, directed by Ridley Scott, in which an Orwellian dystopia full of conformist zombies gets liberated by a projectile flung by a revolutionary sprinter.
