Staci Hallmon has been appointed SVP of arts & entertainment events for North America at IMG, the agency said Thursday.
In the role, Hallmon will be in charge of the strategy and development for IMG’s portfolio of events, as well as launching new IP, which includes a World of Barbie experience, launching in partnership with Mattel and Kilburn Live, in Santa Monica, Calif. next month. IMG’s events include Frieze, Hyde Park Winter Wonderland, Taste Festivals, The Big Feastival, Miami Open and New York Fashion Week.
Hallmon comes to the role after serving as SVP and General Manager of BET Networks and previously working for 15 years at Essence, where she led the Essence Festival, as founding partner and chief revenue strategist at marketing agency Ferocious Unicorn.
