Alphabet Inc.’s Google rebranded its chatbot and rolled out a new subscription plan that will give people access to its most powerful artificial intelligence model, placing it squarely in competition with rival OpenAI.
Google’s chatbot, which had been known as Bard and was its answer to OpenAI’s ChatGPT, will now be called Gemini. A version will continue to be available for free, but people willing to pay $19.99 for a monthly subscription will gain access to Google’s most advanced tool in its Gemini family of AI models, the Ultra 1.0. The Ultra model, which becomes available to the broader public on Thursday, performs better with more complex tasks such as coding and logical reasoning, the company said.
