After the approval of the DMA by the European Union, Apple has two options: adapt its business model in the App Store to comply with antitrust regulations or defend its current structure. In this regard, Apple has presented an argument as interesting as surprising: it claims to operate not one, but five different App Stores. An argument that is part of its strategy to counter pressures towards sideloading, the installation of applications from unofficial sources.In a recent plea before a European court, as reported by Reuters, Apple claimed that its App Store is not a single entity. According to the company, there are five different App Stores, each dedicated to a type of device: iPhone, iPad, Mac, Apple TV, and Apple Watch. This differentiation is crucial to their argument, as it suggests that there is not a single platform, but rather multiple platforms adapted to their respective devices and operating systems.
